There were many brand establishments and updates necessary when I joined the marketing department at Commonwealth Eye Care Associates. I was able to create unique and fresh designs while also continuing to establish brand of Commonwealth Eye Care Associates.

The biggest project creating a new monument sign for our Gaskins location.

At Commonwealth Eye Care Associates the primary color is a kelly green. This represents growth, life, renewal, and energy. This is an important aspect because eye care colors typically fall on the cooler blue side based on research. Having green as the accent color provides the patient to see the representation of renewal and energy. When updating brochures, signage, etc. we continued the use of green in subtle accents however we decided to move forward with bright, light, and clean designs reflecting our new office location.

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Additionally while there was exterior marketing in this role there was also interior marketing. Different signs for the staff, cards, newsletters and other information was distributed throughout the year. Below are some examples of the work I have been able to create over the years.

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